John Costello
Vanilla Named to Will Reed’s Top 100 Class of 2024
Out of 3,500+ eligible emerging B2B tech companies, Vanilla is recognized for creating a strong workplace culture where humans thrive and do great work together
Vanilla, the award-winning estate planning software company, announced today it has been named to Will Reed’s Top 100, a curated list of one hundred emerging tech companies that are building values-driven cultures where employees and customers thrive.
Will Reed, a leading go-to-market executive search firm, in conjunction with PitchBook, a private market database, releases Will Reed’s Top 100 every September, this year honoring Series A and Series B B2B tech companies who are actively building cultures rooted in purpose, growth, belonging and care.
“Will Reed’s Top 100 isn’t a celebration of cushy benefits,” said Paige Robinson, Founder & CEO of Will Reed. “It’s a celebration of the startup ethos; honoring emerging companies who are on the frontlines, in real-time, navigating what it means to build and lead a unified team in the face of constant adversity.”
“At Vanilla, we believe that a strong culture is the foundation for building innovative products that transform our industry,” said Gene Farrell, CEO of Vanilla. “This recognition from Will Reed is a testament to the incredible team we’ve assembled and the purposeful, collaborative environment we’ve cultivated together. As we continue on our mission to revolutionize estate planning, we remain committed to fostering a workplace that empowers every team member to thrive and do their best work.”
Since being selected for Will Reed’s Top 100 Class of 2024 as a Series B company, Vanilla has continued to experience significant growth and momentum. Most recently, on August 15, 2024, Vanilla announced the closing of a new funding round led by returning investor Insight Partners, with participation from Venrock, Vanguard, and other previous investors. The round also welcomed new investors Edward Jones Ventures and Alumni Ventures. This latest investment will enable Vanilla to continue innovating and expanding its platform, including enhancing its AI technology to revolutionize estate planning, solidifying its position as a leader in the estate planning technology space.
“I’m proud to know the companies on Will Reed’s Top 100,” said Beth Gentile, Partner of Will Reed. “As an executive search firm, we know candidates always want the ‘real scoop’ on a company’s culture. The winners on this year’s list have demonstrated a real commitment to building and continually investing in a company culture that sets them and their employees up for success.”
Visit www.willreedstop100.com to learn more about Vanilla’s mission, founders and culture.
About Will Reed
Will Reed is the only go-to-market (GTM) & People executive search firm built exclusively for emerging founders. The firm equips Seed thru Series C founders to build exceptional GTM & People teams through search, enablement, community and heart. The team is led by former operators who are supported by a team of tenured search professionals. The firm has worked with incredible founders backed by a16z, Accel, Index Ventures, Menlo Ventures, Insight Partners, Redpoint Ventures, Y Combinator, etc. More information can be found at www.willreed.com and www.linkedin.com/company/willreed.
Published: Sep 09, 2024
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