Jessica Lantz
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Feb 28, 2025
What’s New in February: Advanced Calculators, Streamlined Document Creation, and More
February brings exciting enhancements to the Vanilla platform, with new features designed to support advanced planning techniques and make document creation easier than ever. Here's what you can expect: Make starting the estate conversation easier than ever The latest evolution of Estate Health Check arrives with an improved advisor landing page to help enable clients and prospects access Estate Health Check more easily. This comprehensive update revolutionizes how advisors engage with prospects and clients and identify planning opportunities, featuring: Facilitate conversations with personalized discussion topics based on client inputs Branded public links for seamless prospect and client outreach An enhanced...
Vanilla
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Feb 26, 2025
Vanilla Adds New Executives from Brex, Goldman Sachs Amidst Nearly 300% YoY Growth
Joe Abbott joins as Chief Marketing Officer and Hanna Grokenberger Byers named Chief of Staff and VP of Operations as the Vanilla platform surpasses 15,000 client estates Vanilla, the leading platform in modern estate planning, today announced the appointment of Joe Abbott as Chief Marketing Officer and Hanna Grokenberger Byers as Chief of Staff and Vice President of Operations. This comes just weeks after the company ended its fiscal year with 293% year-over-year platform growth and the release of V/AI Copilot, the first AI agent for estate advisory. In the last year, Vanilla has cemented its position as category leader...
Vanilla
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Dec 20, 2024
Introducing Vanilla Labs
In 35+ years of solving estate planning challenges for clients—including some of the most complex ultra-affluent cases—our founder Steve Lockshin learned that simplicity, precision, and practicality are the keys to success. That’s why we're excited to introduce Vanilla Labs, our new hub for lightweight, innovative tools that redefine how advisors engage with their clients. Vanilla Labs is designed to ideate quickly and launch tools that make it easier for you to illustrate impactful planning concepts without overwhelming your clients or requiring extensive data inputs. These prototypes allow us to gather your feedback, iterate rapidly, and integrate the most effective solutions...