John Costello

Oct 24, 2024

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Vanilla Named to the 2024 CB Insights’ List of the 100 Most Innovative Fintech Startups

Vanilla recognized as a leader in modernizing estate planning for wealth management 

NEW YORK, October 24, 2024 – CB Insights today named Vanilla to its seventh annual Fintech 100, showcasing the 100 most promising private fintech companies in the world.

“The 2024 Fintech 100 winners are high-momentum companies shaping the future of financial services,” said Laura Kennedy, Principal Analyst at CB Insights. “Unsurprisingly, this year’s cohort is deploying AI across a wide variety of solutions. But they’re also diverse in their reach in emerging and developing economies, and focus on everything from fraud prevention to financial inclusion.”

“As Vanilla continues to build momentum following our successful funding, we’re seeing firsthand how technology is transforming estate planning, and wealth management more broadly,” said Gene Farrell, CEO, Vanilla. “This recognition is a significant reflection of the value that Vanilla and other technologies are delivering for customers and the estate planning industry as a whole. Building an impactful company means focusing on creating real, lasting value. Our AI-driven platform delivers on that promise by simplifying workflows for advisors, providing richer insights, and allowing them to shift their focus toward more strategic, high-value discussions with clients.”

The list primarily includes early- and mid-stage startups driving innovation across fintech. Winning companies were picked by researchers based on CB Insights datasets, including deal activity, industry partnerships, team strength, investor strength, employee headcount, and proprietary Commercial Maturity and Mosaic scores.

“CB Insights’ Fintech 100 list highlights the growing momentum behind Vanilla and the broader shift toward technology-driven solutions in wealth management,” said Farrell. “It’s a testament to the transformative impact we’re making and how innovation is reshaping the industry for the better.”

Vanilla is revolutionizing estate planning by integrating advanced technology, including AI, into a streamlined platform that simplifies complex processes for wealth advisors and their clients. Its proprietary AI model, VAI™, automates tasks like visualizing estate structures and modeling various planning scenarios, enabling advisors to offer deeper analysis and strategic guidance. This innovation allows advisors to have more meaningful, ongoing engagement with clients, turning estate planning from a static, one-time event into a dynamic, interactive process. Trusted by leading firms such as Vanguard and Mariner Wealth Advisors, Vanilla’s platform is not only helping firms differentiate their services, but also expanding their capacity to manage more clients and grow their businesses.

Quick facts on the 2024 Fintech 100:

• The 2024 cohort is deploying AI across a wide variety of use cases and features a notable number of solutions driving financial inclusion and accessibility.
• $7.1B in equity funding raised over time, including more than $2B in 2024 so far (as of 10/17/2024).
• Nearly 50% are early-stage companies (primarily seed/angel or Series A). 
• 51 companies from outside the United States, across 22 countries on 5 continents. This includes 17 companies from 11 emerging and developing economies.

About CB Insights

CB Insights is an AI super analyst for market intelligence. It delivers instant insights that help you bet on the right markets, track competitors, and source the right companies. Our AI super analyst is powerful because it is built on the validated database of companies and markets that CB Insights is famous for. To learn more, please visit www.cbinsights.com.

Contact:

Media@cbinsights.com

About Vanilla

Vanilla is the world’s first Estate Advisory Platform, purpose-built by advisors and estate professionals to help wealth management firms deliver a holistic, modern estate planning experience to their clients. With Vanilla, advisors can deliver differentiated advice, expand their client relationships, win new business, and increase their ongoing value by offering modern, scalable estate analysis to every client. Learn more about how Vanilla is reinventing the estate planning experience, end-to-end at www.justvanilla.com.

Contact:

press@justvanilla.com