Essential estate planning technology for boutique RIAs

Start serving your clients’ estate planning needs with the same quality tools trusted by leading institutions — without the institutional price.

Trusted by Industry Leaders:

Sophisticated estate planning,
built for getting started

For too long, estate planning tools have been reserved for the ultra-wealthy and the firms that serve them. Vanilla Starter changes that — putting the essential estate planning tools your clients need, at the quality they deserve, into the hands of every advisor.

 

Features

Designed to help you launch your estate planning offering

 

Professional documents

Create sophisticated estate planning documents using the same institutional-quality templates trusted by top-tier wealth management firms.

 

Estate Health Check

Assess existing and prospective clients’ current estate planning status, identify opportunities, and guide next steps in the planning process.

 

Essential calculators

Quick, easy-to-use tools that demonstrate the financial impact of estate planning strategies and life insurance solutions to highlight planning opportunities for clients.

 

Attorney Network access

Get state-specific guidance and direct attorney access through Vanilla’s network when you need expert support most.

 

Launch package

Ready-to-use, brandable marketing materials to help advisors immediately begin offering estate planning services to their clients.

 

Flexible, monthly pricing

Flexible monthly pricing that grows with your practice—because every client deserves access to high-quality estate planning.

Proven technology you can trust

Vanilla Starter is built on the same institutional-grade platform that leading wealth management firms rely on every day.

 

180+

Years Combined Experience

 

$250B+

Assets Modeled Through Platform

 

45,000+

Estate Documents Processed

Pricing

Flexible pricing that scales with
your practice

Professional estate planning technology shouldn’t require enterprise budgets. Vanilla Starter delivers institutional-grade quality at a price point designed to grow with your practice. Pay one simple fee* based on the number of clients you want to serve.

 

10 clients

$99/mo

Or $995 annually
Save $193

25 clients

$159/mo

Or $1,595 annually
Save $313

50 clients

$199/mo

Or $1,995 annually
Save $393

*All plans are for a 12-month term

Frequently Asked Questions

Vanilla Starter is designed for advisors new to offering estate planning services, typically at solo-practices or small advisory firms that predominantly serve mass affluent (less than $1M in total investable assets) clients.

Estate planning software helps financial advisors, lawyers, and individuals analyze existing estate plans, identify gaps, calculate potential federal and state estate tax liabilities, and create new planning documents such as trust, wills, power of attorney, and healthcare directives. It can automate many of the manual tasks involved in estate planning, such as drafting documents, calculating taxes and waterfalls, and building visualizations to explain how the plan works.

 

Advisors need estate planning software because it can help them:

 

  • Provide better service to their clients by helping them create comprehensive and effective estate plans.
  • Understand their clients balance sheet and total net-worth.
  • Create a deeper connection to the client and their goals.
  • Retain assets by creating a connection with the second generation.
  • Estate planning software can help advisors educate clients about estate planning and build trust and rapport through using a modern, interactive experience.

Vanilla Starter is focused primarily on document creation and is accessed through a simplified dashboard interface. While built on the same technology foundation as our comprehensive platform, it provides streamlined functionality including document creation, Estate Health Check, and planning calculators. Advisors cannot access client estate profiles, create visual summaries, or use AI features and what-if planning tools that are available in the full platform – keeping the experience simple and focused on helping advisors launch estate planning services.

Vanilla Starter includes access to in-app training, online resources, and customer support through the platform and help@justvanilla.com email support.

Yes, Vanilla Starter utilizes the same enterprise-grade security controls as our full platform, including encryption, access controls, and compliance with industry standards. Your client data is protected with institutional-level security measures

Yes, Vanilla Starter provides a clear upgrade path to our comprehensive platform as your practice grows or your client needs become more complex. All client data and work can be seamlessly transferred during the upgrade process. Contact us here to learn more.

Be among the first to access Vanilla Starter

 

Join our waitlist to secure early access pricing and be notified the moment Vanilla Starter becomes available.